Of A Kind is a fashion website that features limited edition products and stories from the emerging fashion designers behind the products. The site’s tagline is “Know and Own” – which is exactly what the site sets out to do. It presents interviews with up and coming talent about the artists’ process and products, and then offers a limited quantity of each product for sale over the site (think Gilt). I love the idea behind this site, because I love supporting local emerging talent. For example, when I go shopping in my neighborhood, I always prefer the small independent boutique stores. This is the same thinking. Although this talent isn’t exactly local, it’s emerging, which is great! It’s also a great way to spot new talent and score some pieces before everyone else jumps on the bandwagon.
Check out an interview with the women behind the site about why they started the site and wanted to make online shopping a more personal experience.